The global device-as-a-service (DaaS) market size was valued at USD 83.38 billion in 2022 and is projected to reach an impressive USD 757.17 billion by 2030, growing at a robust CAGR of 29.1% from 2023 to 2030. The remarkable growth prospects of this market are largely attributed to the rising demand for subscription-based models, which allow end-users to shift from a traditional capital expenditure (CapEx) model to an operating expenditure (OpEx) approach. This model enables businesses and individuals to access the latest technology without making heavy upfront investments, making it a cost-effective and scalable option. Additionally, the growing adoption of cloud services across both developed and developing nations is playing a pivotal role in accelerating the adoption of DaaS solutions. Small and medium enterprises (SMEs), in particular, are favoring contract-based services due to their affordability, flexibility, and ability to enhance operational efficiency.

The rapid adoption of the subscription model offers multiple advantages, such as higher policy compliance, improved productivity of users, reduced help desk expenses, and greater cost-efficiency. Moreover, the global startup ecosystem, which is increasingly focusing on lean operations and agility, is further driving the demand for DaaS solutions. Despite these strong drivers, certain challenges could hinder market growth, including the lack of technical expertise in some organizations and the rising adoption of Choose Your Own Device (CYOD) policies, which may reduce dependence on standardized device leasing models.

The DaaS model is gaining strong momentum across both large enterprises and SMEs as it provides flexibility in leasing devices such as laptops, desktops, smartphones, and tablets, often bundled with preconfigured software and services. The growing integration of the Internet of Things (IoT) into business ecosystems is also boosting demand for DaaS by increasing the need for connected and managed devices. Furthermore, rapid technological advancements, the penetration of high-speed networks, and improvements in web services are contributing to the adoption of DaaS solutions on a global scale.

Key Market Trends & Insights:

• Regional Insights: North America accounted for the largest revenue share of around 25.0% in 2022, supported by mature IT infrastructure and high adoption rates of subscription models. Meanwhile, the Asia Pacific region is anticipated to register the fastest CAGR during the forecast period, fueled by rapid digitalization, the rise of SMEs, and increasing enterprise adoption of cloud and subscription-based services.
• By Device Type: The desktop segment held the dominant revenue share of over 40% in 2022, showcasing the continued importance of desktops in enterprise operations. However, the smartphone and peripheral devices segment is projected to witness the fastest CAGR during the forecast period due to the growing reliance on mobile devices and accessories in business operations.
• By Enterprise Size: Large enterprises accounted for more than 60% of market revenue in 2022, leveraging DaaS for workforce productivity and cost optimization. The SME segment is expected to grow at the highest CAGR, reflecting their increasing adoption of flexible and affordable IT solutions.
• By End Use: The IT and telecom sector dominated the market in 2022, driven by the demand for efficient device management, enhanced customer service, and streamlined operations.
• By Offering: The service segment accounted for over 35% share in 2022, highlighting the importance of device lifecycle services such as installation, support, and maintenance. The hardware segment is also projected to grow significantly, owing to the continuous need for updated physical devices.

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Market Size & Forecast:

• 2022 Market Size: USD 83.38 Billion
• 2030 Projected Market Size: USD 757.17 Billion
• CAGR (2023-2030): 29.1%
• North America: Largest market in 2022

Key Companies & Market Share Insights:

The DaaS market is highly competitive, with the presence of both global technology giants and smaller specialized providers. Market players are focusing on strategies such as product launches, portfolio expansion, service innovations, and partnerships to strengthen their positions. For example, in April 2022, Accenture PLC launched its Sovereign Cloud Practice to help businesses leverage disruptive cloud technologies within trusted frameworks and regulatory compliance. Sovereign cloud solutions enable organizations to control data location, access, and processing, which is becoming increasingly important due to evolving regulations and industry-specific compliance requirements.

Overall, industry leaders such as Accenture, along with other global and regional players, are actively working on enhancing hardware, software, and service offerings under the DaaS model to cater to the evolving needs of enterprises and ensure sustainable market growth.

Key Players

• Accenture PLC
• Acer Inc.
• Apple Inc.
• Atea Global Services Ltd.
• Cisco Systems, Inc.
• Cognizant
• CompuCom Systems, Inc.
• Computacenter plc
• Dell Technologies Inc.
• Intel Corporation
• Hewlett Packard Enterprise Development LP
• Lenovo

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Conclusion:

The global device-as-a-service (DaaS) market is set to witness exceptional growth, driven by the rising preference for subscription-based models that reduce upfront costs and provide access to the latest technology. Organizations of all sizes, especially SMEs and startups, are adopting DaaS to enhance flexibility, improve productivity, and optimize IT spending. North America continues to dominate the market, while Asia Pacific is expected to register the fastest growth owing to rapid digitalization and cloud adoption. Among devices, desktops currently lead, but smartphones and peripherals are poised for the highest growth as mobile-driven work environments expand. Major players are focusing on innovation, partnerships, and regulatory-compliant solutions such as sovereign cloud practices to strengthen their foothold. Overall, the DaaS model is emerging as a cornerstone of modern IT strategies, ensuring scalability, efficiency, and cost-effectiveness for enterprises worldwide.