The global electronic shelf label market size is anticipated to reach USD 7.54 billion by 2033 and is expected to expand at a CAGR of 17.4% during the forecast period, according to a new report by Grand View Research, Inc. The anticipated growth of the market reflects a broader shift toward digital transformation in retail environments. Retailers are increasingly adopting ESL systems to enhance operational efficiency, reduce labor costs, and improve pricing accuracy. These digital labels allow real-time product information updates, enabling dynamic pricing strategies that respond swiftly to market changes, inventory levels, and promotional campaigns. As a result, ESLs are becoming essential tools for modern retail operations, particularly in large-scale formats such as hypermarkets and supermarkets.

The rise of omnichannel retailing has further accelerated the demand for ESLs. Consumers now expect consistent pricing and product information across physical stores and online platforms. ESLs facilitate this integration by synchronizing data from central management systems, ensuring that shelf prices match those displayed online. This consistency enhances customer trust and supports retailers in maintaining competitive pricing strategies in a rapidly evolving marketplace.

Technological advancements in display and communication systems have also contributed to market expansion. Innovations in e-paper and LCD technologies have improved the readability, energy efficiency, and aesthetic appeal of ESLs. Meanwhile, adopting radio frequency (RF) and near-field communication (NFC) protocols has enabled faster and more reliable data transmission, making ESL systems more scalable and adaptable to various store formats. These developments are particularly valuable in smart store initiatives, where automation and real-time analytics are central to enhancing the shopping experience.

Additionally, regulatory pressures and rising labor costs are prompting retailers to seek automated solutions that reduce manual interventions. ESLs offer a compelling value proposition by minimizing pricing errors, streamlining inventory management, and freeing up staff for more customer-focused roles. As consumer expectations continue to evolve toward seamless and interactive shopping experiences, ESLs are poised to play a pivotal role in shaping the future of retail.

Further key findings from the report suggest:

• By component, the displays segment is expected to grow at a considerable CAGR of 17.9% from 2025 to 2033 in terms of revenue.
• By type, the e-paper displays segment is expected to grow at a considerable CAGR of 18.2% from 2025 to 2033 in terms of revenue.
• By communication technology, the infrared segment is expected to grow at a considerable CAGR of 18.1% from 2025 to 2033 in terms of revenue.
• North America dominated the electronic shelf label market with the largest revenue share of over 38.0% in 2024.
• The electronic shelf label market in Japan is expected to grow at a substantial CAGR of 22.5% from 2025 to 2033.

List of Key Players in the Electronic Shelf Label Market:

• Pricer
• Panasonic Connect Co., Ltd.
• SOLUM
• VusionGroup
• Hangzhou Zkong Networks Co., Ltd.
• Teraoka (Pty) Ltd
• Displaydata Ltd
• M2COMM
• Opticon
• Shanghai SUNMI Technology Co., Ltd.
• ComQi
• Hanshow Technology
• SUNLUX IOT TECHNOLOGY(GUANGDONG) INC
• Minewtag
• YalaTech
• Ynvisible Interactive Inc.
• Delfi Technologies A/S
• SEN SECURITY SOLUTIONS
• Infotek Software & Systems (P) Ltd
• Guangzhou Mengbian Information Technology Co., Ltd.

Order a free sample PDF of the Electronic Shelf Label Market Intelligence Study, published by Grand View Research.