The global data centric security market was estimated at USD 4.28 billion in 2022 and is projected to reach USD 24.01 billion by 2030, growing at an impressive CAGR of 24.2% from 2023 to 2030. The explosive growth in the volume of data being generated, stored, and utilized for day-to-day operations across multiple business locations has heightened the need for a data-centric security approach. Unlike traditional security models that primarily focus on securing networks, servers, or endpoints, data-centric security emphasizes directly protecting the data itself whether at rest, in motion, or in use.

The rising importance of data-centric security is mainly linked to the limitations of conventional security frameworks. Network servers and enterprise applications often contain inherent vulnerabilities, leaving them exposed to internal threats. Employees with legitimate access to databases or applications may unintentionally or maliciously share sensitive data with other employees or third parties who lack proper authorization. This expands the risk of data leaks or misuse, even when networks are protected by firewalls and perimeter defenses.

The risk intensifies further in today’s hybrid and remote work environments, where employees access sensitive organizational data via cloud-based systems or personal devices. Such environments increase the possibility of unauthorized distribution or exposure of confidential data. This shift has reinforced the demand for direct, data-level protection measures that safeguard sensitive datasets, regardless of where they are stored or accessed. Data-centric security solutions are specifically designed to address these challenges by incorporating encryption, tokenization, access controls, data masking, and real-time monitoring, thereby reducing the risks of breaches, leaks, and insider threats.

By placing security controls closer to the data itself, organizations can ensure that even if infrastructure vulnerabilities are exploited, the data remains protected. This is especially critical in industries handling sensitive customer information, intellectual property, or regulated data, where compliance and data integrity are top priorities.

Key Market Trends & Insights:

• Regional Outlook: North America led the global market in 2022, accounting for a 35.2% share, driven by early adoption of advanced cybersecurity solutions, stringent regulatory frameworks such as HIPAA and GDPR compliance requirements, and the strong presence of major technology providers. The Asia Pacific region is projected to record the fastest CAGR of 26.5%, fueled by rapid digital transformation, the proliferation of cloud computing, and growing cybersecurity investments in emerging economies like India and China.
• By Solution: The software segment held the largest share in 2022 at 63.3%, reflecting the growing reliance on encryption, tokenization, and access control software to directly protect data assets. The services segment, however, is expected to grow at the fastest CAGR of 24.9%, as enterprises increasingly seek consulting, integration, and managed security services to deploy and optimize data-centric security frameworks.
• By Deployment: The on-premise deployment model accounted for a market share of 47.6% in 2022, as large organizations with strict compliance requirements continue to prefer full control over their data protection systems. On the other hand, the cloud deployment segment is projected to expand at a CAGR of 25.1%, owing to the growing shift toward SaaS applications, cloud storage, and hybrid IT environments.
• By Enterprise Size: Large enterprises dominated the market in 2022 with a share of 53.7%, as these organizations often handle massive volumes of critical data and face stricter compliance requirements. The SME segment is forecasted to grow at a CAGR of 24.8%, supported by the rising affordability and scalability of cloud-based security solutions tailored for smaller organizations.
• By Vertical: The BFSI sector held the largest market share in 2022 at 26.0%, as financial institutions prioritize securing sensitive customer and transactional data from fraud and breaches. Meanwhile, the IT & telecom segment is projected to record the highest CAGR of 26.9%, driven by increasing adoption of digital services, 5G networks, and the massive exchange of customer and operational data.

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Market Size & Forecast:

• 2022 Market Size: USD 4.28 billion
• 2030 Projected Market Size: USD 24.01 billion
• CAGR (2023-2030): 24.2%
• North America: Largest market in 2022
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The market is highly competitive, with leading players including Egnyte, Forcepoint, IBM, Imperva, Infogix, Informatica, McAfee, Micro Focus, Microsoft, NetApp, Netwrix, Orange Cyberdefense, Seclore, Symantec (now NortonLifeLock), Thales eSecurity, and Varonis. These companies focus on innovation, mergers, acquisitions, and partnerships to expand their product portfolios and market reach.

For example, in March 2023, IBM launched the IBM Cloud Data Security Broker, a cloud-based security solution designed to provide advanced tokenization, field-level encryption, and data masking. The solution adds a data-centric protection layer that enables organizations to safeguard information at the row and column level, ensuring that sensitive data remains secure even when stored or processed in the cloud.

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Conclusion:

The global data centric security market is witnessing strong growth, driven by rising data volumes, increasing vulnerabilities in enterprise systems, and the rapid adoption of hybrid and cloud environments. With organizations prioritizing direct protection of sensitive information through encryption, tokenization, and masking, demand for advanced solutions is set to accelerate. Supported by innovation from key players and strong adoption across BFSI, IT & telecom, and other data-intensive industries, the market is expected to remain a critical enabler of secure digital transformation worldwide.