The Southeast Asia Data Analytics and Business Intelligence market is projected to grow at a CAGR of around 7.25% during the forecast period, i.e., 2023-28.                                         

Southeast Asia Data Analytics and Business Intelligence Market Dynamics:

Growing E-commerce Platform in the Region to Amplify the Market - Individuals in the Southeast Asian region are gradually inclining towards e-commerce platforms to make purchases of the necessary commodities owing to the rise in net disposable income. Consumers are spending quality time on e-commerce websites like Lazada, Shoppee, etc., surfing about the goods the companies are offering, generating a lot of data concerning consumer behavior. Owing to this, it becomes necessary for e-commerce companies to opt for data analytics and business intelligence services to gain valuable business insights & help the organizations make informed decisions about marketing strategies, inventory management, pricing, and other pivotal areas of their operations. According to the organization 'web retailer' in 2022, the e-commerce platform Shoppe recorded yearly traffic of around 342.8 million users.

The significant adoption of e-commerce platforms by individuals owing to the advantages like flexibility, availability of global brands, etc., it offers over traditional shopping methods is enhancing the growth of the e-commerce platforms in the region. The evolution & expansion of e-commerce platforms in Southeast Asian countries is further propagating the use of these services to gain a competitive advantage over other players in the market & expand their consumer base by providing end-users with the products of their choice. Thus, the application of these services to make informed decisions about consumer purchases is driving the market in the ensuing years.

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Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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Southeast Asia Data Analytics and Business Intelligence Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2022

-Historical Period: 2018 to 2021

-Forecast Period: 2023-28

• By Components
  • Data Analytics
    • Software
      • Credit Risk Management
      • Business Intelligence Solutions
      • CRM Analytics
      • Compliance Analytics
      • Workforce Analytics
      • Others (Content Analytics, Supply Chain Analytics, etc.)
    • Hardware
    • Services
  • Business Intelligence
    • Solutions
      • Dashboard and Scorecards
      • Data Integration and ETL
      • Reporting & Visualization
      • Query & Analysis
    • Services
      • Consulting
      • Integration Deployment
      • Support & Maintenance
• By Enterprise Size
  • Small & Medium
  • Large
• By Industry Vertical
  • Healthcare & Lifesciences
  • E-commerce and Retail
  • IT and Telecom
  • BFSI
  • Hospitality
  • Others (Media & Entertainment, Manufacturing, etc.)
• By Deployment
  • On-premises
  • Cloud
• By Application
  • Data Analytics
    • Data Discovery & Visualization
    • Advanced Analytics
    • Others (Data Preparation, etc.)
  • Business Intelligence
    • Customer Analytics
    • Supply Chain Analytics
    • Marketing Analytics
    • Pricing Analytics
    • Financial Performance and Strategy Management
    • Others (Spatial Analytics, Workforce Analytics, etc.)
• By Country
  • Philippines
  • Singapore
  • Indonesia
  • Malaysia
  • Thailand
  • Vietnam
  • Rest of Southeast Asia

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including -   Data Analytics [Altair Engineering Inc., Microsoft Corporation, Alteryx Inc., IBM Corporation, Sisense Inc., SAP SE, FICO, Oracle Corporation, Salesforce Inc., Equifax Inc., TransUnion, Zoho Corporation Pvt. Ltd., Mu Sigma, OlikTech International AB]

Business Intelligence [IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP, Amazon Web Services, Salesforce Inc., TIBCO Software, Qlik, Board International, Infor, Dundas Data Visualization Inc., dotData, Amlgo Labs, vPhrase, TARGIT]

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