The India Away-From-Home Tissue and Hygiene Market is projected to grow at a CAGR of around 6.8% during the forecast period, i.e., 2023-28.                                         

India Away-From-Home Tissue and Hygiene Market Dynamics:

Key Driver: Rising Consumer Awareness of Personal Hygiene

The major need for AFH products generally arises in hotels, restaurants, healthcare facilities, etc., owing to the growing awareness among consumers about the importance of personal hygiene. The rising instances of infection have resulted in changing consumer behavior & have necessitated the use of AFH products. The high demand from clinics & other healthcare facilities and nourishment businesses, among others, are benefitting the industry for AFH tissues & cleanliness items.

The most noteworthy demand was recorded in eateries, stores, open toilets, etc., where cleanliness items are provided extensively to customers. In addition, the rapidly rising middle-class population in India & improving disposable incomes are further stimulating market expansion. According to hospitality & travel-tech company OYO, even smaller cities like Hathras, Sasaram, etc., are experiencing a higher influx of visitors. Hence, the demand for tissue papers & hygiene products in hotels, eateries, etc., is continuously increasing, further creating new avenues for the India Away-From-Home Tissue and Hygiene Market to expand notably in the coming years.

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Market Dimensions & Projections

·        Pricing Evaluation

·        Recent Strategic Moves by Companies

·        Primary Stakeholders

·        Import/Export Trend Analysis

·        Competitive Landscape Assessment

·        Emerging Opportunities

·        Market Trends and Indicators

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India Away-From-Home Tissue and Hygiene Market Segmentation:

The market report categorizes the market based on different segments and geographical analysis.

Study Timeline:

-Base Year: 2022

-Historical Period: 2018 to 2021

-Forecast Period: 2023-28

• By Product Type
  • AFH Hygiene
    • AFH Adult Incontinence
  • AFH Tissue
    • AFH Boxed Facial Tissues
    • AFH Paper Tableware
      • Paper Napkins
      • Tablecloths
    • Paper Towels
    • Wipers
    • Toilet Papers
  • Other Product Types
• By End-User
  • Business/industry
  • Horeca
  •  Hospitals/Healthcare
  •  Public
• By Region
  • North
  • East
  • West
  • South

Competitive Landscape

With strategic initiatives, such as mergers, collaborations, and acquisitions, the leading market companies, including -   Kimberly-Clark Corporation, Procter & Gamble Home Products Ltd, Unicharm India Pvt Ltd, Johnson & Johnson India Pvt Ltd, Ballarpur Industries Ltd, Nobel Hygiene India Ltd, Wintex Tissues Ltd, Wipro Consumer Products Ltd, Godrej Consumer Products Ltd

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