Bubble tea, also known as boba tea or pearl milk tea, is a Taiwanese tea beverage. This refreshing drink can be made using any type of tea as the base, followed by a specific ratio of milk and sweetener, or no milk at all. Because of its growing popularity, bubble tea is gaining traction in emerging markets. Furthermore, rising health consciousness and changing consumer preferences towards healthy beverages such as green tea, black tea, oolong tea, and white tea is crucial factors driving the market growth. Moreover, zero fat and low-calorie content of these beverages, as well as their rising consumption among students and working-class population, are proliferating the market growth. There are many companies pioneering delicious bubble tea drinks across a wide market, and they're even entering the food industry.

According to UnivDatos’ research report “Bubble Tea Market”, the market is expected to witness a CAGR growth of around 7.7% during the forecast period 2021-2027F. The market growth is primarily attributed to the rising popularity of the café culture and changing consumer preferences. This is further encouraging multinational café and foodservice brands that offer bubble tea to focus on the expansion of their outlets in developing markets to attract more consumers.

Based on Color, the Bubble Tea market is categorized into Original Flavor, Fruit Flavor, Chocolate Flavor, and Coffee Flavor. Among these, fruit flavor dominates the bubble tea market across the globe. It is primarily due to the rising consumer preference for healthy food & beverages and the high nutritional value of this flavor as compared to others.

Based on Product, the market is bifurcated into Flavor, Creamer, Sweetener, Liquid, and Tapioca pearls. Among these segments, the flavor segment is estimated to hold the largest market share during the forecast period. Sweetener is anticipated to experience the highest CAGR during the forecast period, driven by the increasing demand for sweet beverages globally

North America holds the largest share

Based on regions, the report provides detailed analysis for overall demand of Bubble Tea for major regions including North America (US, Canada, Rest of North America); Europe (Germany, UK, France, Italy, Spain, Rest of Europe); Asia-Pacific (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific); and Rest of World.

According to UnivDatos, the key players with a considerable market share in the Bubble Tea Market are Coco fresh Tea & Juice, ChaTime Group, Bubble Tea Supply Inc., Gong Cha, Sharetea, Bubble Tea House Company, Ten Ren's Tea Time, Happy Lemon, Kung Fu Tea, Tiger Sugar.

Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/bubble-tea-market?popup=report-enquiry

“Bubble Tea Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.     

Market Segmentation:

1.    By Type (Black Tea, Green Tea, Oolong Tea, White Tea)

2.    By Flavor (Original Flavor, Fruit Flavor, Chocolate Flavor, Coffee Flavor, Others)

3.    By Component (Flavor, Creamer, Sweetener, Liquid, Tapioca Pearls, Others)

4.    Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Stores)

5.    By Region (North America, Europe, Asia-Pacific, Rest of World)

6.    By Company (Coco fresh Tea & Juice, ChaTime Group, Bubble Tea Supply Inc., Gong Cha, Sharetea, Bubble Tea House Company, Ten Ren's Tea Time, Happy Lemon, Kung Fu Tea, Tiger Sugar)

Key questions answered in the study:

1.    What are the current and future trends of the Bubble Tea industry?

2.    How the industry has been evolving in terms of distribution channel and product category?

3.    How the competition has been shaping across the countries followed by their comparative factorial indexing?

4.    What are the key growth drivers and challenges for the Bubble Tea industry?

5.    What is the customer orientation, purchase behavior, and expectations from the Bubble Tea product suppliers across various countries? 

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