The global decaffeinated coffee market size was valued at USD 2.39 billion in 2024 and is projected to reach USD 3.28 billion by 2030, expanding at a CAGR of 5.3% from 2025 to 2030. The market’s growth is largely driven by the increasing health awareness among consumers, influenced by the growing availability of scientific and nutritional information about the impact of different food ingredients on human health. As a result, an increasing number of consumers are opting for healthier dietary choices, which has translated into a surge in demand for decaffeinated coffee. Accessibility to a wider range of decaffeinated coffee products offered by key companies, along with their growing availability across retail and commercial channels such as cafes, restaurants, coffee shops, and eateries, has also supported market growth.

Decaffeinated coffee undergoes carefully designed production processes aimed at removing caffeine while retaining flavor. The processes include steaming green coffee beans, rinsing them in solvents such as methyl chloride, removing the liquid solution, extracting caffeine, and then drying and roasting the beans. Several decaffeination methods are widely used across the industry, including the Swiss Water Process, the Supercritical CO2 Method, Ethyl Acetate Method, and the Direct Contact Method. Each method provides unique advantages in terms of flavor preservation and consumer safety, thereby supporting the growing demand for decaffeinated varieties.

A significant trend in the industry is the changing preference among younger consumers, who increasingly opt for decaffeinated coffee as a healthier alternative to regular coffee or other high-sugar and caffeinated beverages such as sodas, flavored milk, and energy drinks. Growing awareness of the adverse effects of excessive caffeine intake including sleep disturbances, jitteriness, anxiety, bone density loss, elevated cholesterol levels, heartburn, and gastroesophageal reflux disease (GERD) has played a key role in shifting consumer habits.

This shift is also reinforced by the broader consumer movement toward functional, natural, and organic products, with buyers showing strong interest in beverages that offer the enjoyment of coffee without the associated health risks of high caffeine consumption. Companies are responding by offering organic, specialty-grade, and sustainably sourced decaf products, which appeal strongly to health-conscious consumers.

Key Market Trends & Insights:

• Regional Insights: Europe led the global market, accounting for 37.7% of revenue in 2024, driven by a deeply rooted coffee culture and strong demand for healthier coffee options. Meanwhile, the Asia Pacific region is projected to witness the fastest CAGR of 6.4% between 2025 and 2030, fueled by rising disposable incomes, growing coffee culture, and a shift from traditional tea consumption toward coffee-based beverages.
• By Bean Species: The Arabica beans segment dominated the market in 2024, reflecting its smoother taste and widespread popularity among consumers. The Robusta beans segment is expected to record the fastest growth rate due to its affordability and increasing adoption in emerging markets.
• By Distribution Channel: The offline segment led the market in 2024, with strong demand from supermarkets, hypermarkets, specialty coffee shops, and cafes. However, the online distribution channel is forecasted to grow at the fastest pace, driven by the expansion of e-commerce platforms, direct-to-consumer models, and subscription-based services.
• By Product: Raw decaffeinated coffee products dominated the market in 2024 with a share of 62.3%. However, roasted decaffeinated coffee products are projected to grow at the highest CAGR as consumers increasingly seek ready-to-brew options that balance convenience with premium quality.

Order a free sample PDF of the Decaffeinated Coffee Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2024 Market Size: USD 2.39 Billion
• 2030 Projected Market Size: USD 3.28 Billion
• CAGR (2025-2030): 5.3%
• Europe: Largest market in 2024

Key Companies & Market Share Insights:

The market is moderately competitive, with companies focusing on product differentiation, retail expansion, and strategic collaborations to strengthen their presence. Notable players include Don Pablo Coffee, Swiss Water Decaffeinated Coffee Inc., Volcanica Coffee Company, Jo Coffee, and Fresh Roasted Coffee, LLC, among others.

• Don Pablo Coffee specializes in high-quality, specialty-grade coffee with diverse offerings in decaf, including Subtle Earth Organic Swiss Water Decaf, Colombian Swiss Water Decaf, Bourbon Infused Decaf, and curated sampler gift boxes. Its wide product range also extends to organic ground and whole beans, low-acid options, cold brew variants, and K-cups, catering to multiple consumer segments.
• Volcanica Coffee Company provides a diverse portfolio of regional and specialty coffees, including Costa Rican, Colombian, Ethiopian, Geisha, Guatemalan, and Sumatran varieties. Its decaf range, offered alongside estate, peaberry, organic, dark roast, and low-acid options, is also supplied to wholesale buyers, strengthening its market footprint.
• Swiss Water Decaffeinated Coffee Inc. remains a leader in offering chemical-free decaf options through its patented Swiss Water Process, appealing strongly to organic and natural product consumers.

The combination of evolving consumer preferences, health-driven consumption trends, and innovation-led product diversification is expected to create robust opportunities for decaffeinated coffee manufacturers in the years ahead.

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The global decaffeinated coffee market is poised for steady growth, supported by rising health awareness, changing consumer preferences, and the availability of diverse decaf product options. With Europe leading consumption and Asia Pacific emerging as the fastest-growing market, demand is expected to strengthen across both traditional and new coffee-drinking regions. Continued innovation, expansion into online channels, and a focus on organic and specialty offerings will further drive the market’s expansion through 2030.