Gluten-Free Products Market Surges Toward USD 14.90 Billion by...

Gluten-Free Products Market Surges Toward USD 14.90 Billion by 2032, Fueled by Rising Health Awareness and Celiac Disease Diagnoses

Posted 2025-09-02 05:43:55

According to a comprehensive market study by Straits Research, the global gluten-free products market was valued at USD 6.95 billion in 2023 and is projected to grow to USD 14.90 billion by 2032, expanding at a compound annual growth rate (CAGR) of 8.85% during the forecast period from 2024 to 2032. This growth is largely driven by the rising global prevalence of celiac disease, growing consumer awareness of gluten-free diets, and an increase in the availability of gluten-free foods across retail channels.

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Understanding Gluten-Free Products

Gluten, a protein commonly found in wheat, rye, and barley, plays a binding role in baked goods. However, for people with celiac disease, this protein can damage the small intestine and cause severe health issues. As a result, gluten-free foods have become essential for individuals diagnosed with this condition. A gluten-free diet is the only effective treatment for managing celiac disease, helping to alleviate symptoms and promote healing.

Moreover, the gluten-free diet has gained mainstream popularity among non-celiac consumers as well, due to its association with benefits such as improved digestion and energy levels. This shift has accelerated the demand for diverse product offerings including gluten-free snacks, breads, cereals, and ready meals.

Segmentation Highlights

By Type: Bakery/confectionery dominates (48% share), driven by innovations like Mondelez’s gluten-free Oreo cookies.
By Source: Animal-based products lead (60% share), as meat/poultry are naturally gluten-free and globally consumed.
By Distribution: Hypermarkets/supermarkets command 55% share, expanding shelf space for dedicated gluten-free foods aisles.

Regional Insights: North America at the Forefront

North America (45% market share): High celiac disease prevalence (1 in 133 Americans) and strategic launches (e.g., Campbell’s gluten-free soups) fuel growth. California-based Cannibble Foodtech’s Kosher pita bread trial exemplifies innovation.
Europe (30% share): Over 7 million celiac disease patients and strict labeling laws ensure trust. Acquisitions like Dr. Schär’s purchase of Semper gluten-free underscore market consolidation.
Asia-Pacific: Emerging as the fastest-growing region, with urbanization amplifying awareness of gluten-free diets.

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Key Market Players

General Mills, Inc.
Kellogg Company
The Kraft Heinz Company
Genius Foods Pvt. Ltd
Pinnacle Foods, Inc.
Mondelez International Inc.
Boulder Brands
Hero Group AG
Freedom Foods Group Limited

Frequently Asked Questions (FAQs)

What distinguishes celiac disease from gluten sensitivity?
Are gluten-free foods nutritionally adequate for children?
How do regional labeling regulations impact product safety?
Can a gluten-free diet benefit non-celiac consumers?
Which startups are disrupting traditional distribution channels?
What are gluten-free products?
Who should follow a gluten-free diet?
What foods are naturally gluten-free?
What are the symptoms of celiac disease?
Can I have gluten sensitivity without having celiac disease?
Are gluten-free foods healthier than regular foods?
What grains are safe on a gluten-free diet?
Is oatmeal gluten-free?
What are the best gluten-free flours for baking?
Are all gluten-free products safe for people with celiac disease?

About Straits Research

Straits Research empowers businesses with data-driven market intelligence across healthcare, food tech, and consumer goods, combining granular analysis with real-world applicability.